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 "Our programs explore fundamental paradigms and phenomena of everyday life to help Intel think critically about how people, practices, and institutions matter to technological innovation and to conceive of provocative experiences in the future. "
– Maria Bezaitis - Director
People and Practices Research
The People and Practices Research Lab (PaPR) is based within the community of research labs tasked with conducting highly innovative and disruptive programs for Intel. The team is a highly strategic partner internally for all of Intel’s research communities and business units. They additionally have close ties with the academic community forged through program collaborations, publications, conferences and seminars.
PaPR’s programs fulfill the Intel research vision of Essential Computing: simplifying and enriching all aspects of work and daily life. We focus especially on the areas of Personal Awareness and Richly Communicative which explore questions of personal agency and empowerment, sociality, and communication. We expect PaPR programs to provide important contributions to Physicality and Concealing Complexity in the future.
About PaPR
OUR PROGRAMS explore fundamental paradigms and phenomena of everyday life to help Intel think critically about how people, practices, and institutions matter to technological innovation and to conceive of provocative experiences in the future.
We use social science methods, qualitative and quantitative, to generate insights, models and demonstrations that help reframe 'what matters' to internal and external partners. We are developing capabilities in design in order to provide Intel with a unique perspective on what's possible today, tomorrow and in the coming years.
In 2007-08, PaPR researchers and designers have worked on topics that include time and immersiveness, global experiments in currency and finance, kids and media literacy, the middleclass. We have led innovation activities for Intel's business units.
Our home in Intel's research laboratories places us within a community of research labs tasked with conducting highly innovative and disruptive programs for Intel. Our internal partners at Intel include the Intel Research community, Intel's Corporate Technology Group labs and Intel's business units. We have close ties with the academic community forged through program collaborations, publications, conferences and seminars. PaPR's programs fulfill the Intel Research vision of Essential Computing: simplifying and enriching all aspects of work and daily life.
A Brief History
In 1997, Intel hired several social scientists to form People and Practices Research. These researchers engaged the techniques of social science and design in order develop deep understanding of how people live and work and to draw out implications of the research for corporate strategy and technology development. Today, there are over 40 social scientists and designers at Intel.
PaPR Programs Include:
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Mobile Times >
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What does the concept of Busy-ness really means for technology use? MOBILE TIMES IS A GLOBAL study of time use—what do you do with it, how do you think about it, and how it evolves with the forces of globalization and social change.
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Technology Metabolism Index >
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ECONOMICS ALONE DOES NOT EXPLAIN TECHNOLOGY ADOPTION. The Technology Metabolism Index (TMI) is an ethnostatistical model that tells us which countries adopt technologies at rates higher than GDP would predict—and why. It has three components:
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Confrontational Computing >
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Online news articles, blog posts, message boards, and wiki's are filled with opinions, arguments and beliefs. The internet is used to form beliefs, defend them and communicate them. A tool to help?
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People and Practices Research have been part of Intel for over 10 years. They are a research and innovation group.
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